If you’re considering business coaching, you probably have practical questions about how the process works, what it costs, and what to expect. The answers below explain how I work with clients, including the Discovery Session, the Business Clarity Audit, and Ongoing Coaching. If you don’t see your question here, the easiest way to get clarity is to schedule a free 30-minute Discovery Session where we can talk about your business and determine whether coaching makes sense.
Most business coaches focus on strategy, and most life coaches focus on mindset. I work at the intersection of both… specifically for entrepreneurial engineers who have become the bottleneck in their own business.
Having built and sold a multi-million-dollar engineering company, I understand what it’s like to grow a business around your expertise… and then feel trapped by it. My coaching is designed to help you escape a trap where everything depends on you by shifting you from doing the work to leading the business.
This is not generic coaching. It’s practical, experience-based guidance that helps you build a business that runs without relying on you for every decision, problem, or outcome.
Most clients start with a Business Clarity Audit, which requires about 60–90 minutes for the questionnaire and four coaching sessions. After that, ongoing coaching sessions are 50 minutes each, typically scheduled 1, 2, or 4 times per month depending on how quickly you want to move.
The Business Clarity Audit (BCA) is a fixed-scope engagement that typically takes 4–6 weeks to complete. After that, ongoing coaching is month-to-month with no long-term commitment. You stay in control of how long we work together.
My coaching style is practical, structured, and focused on results.
As an engineer, you’re used to solving problems logically. I work the same way. Each session focuses on a specific constraint in your business. Whether it’s you being the bottleneck, unclear roles, pricing issues, or a lack of scalable systems.
When the issue is structural, I bring real-world business experience to help you think through decisions and build better systems. When the issue is internal… control, trust, or decision fatigue, I challenge your thinking so you can move forward with clarity.
This is not passive or open-ended coaching. It’s a focused working session where you leave with clear decisions, priorities, and next steps designed to move you out of daily work and into leadership.
Most of my clients come to me because they’ve become the bottleneck in their business. The primary result we work toward is helping you step out of daily work commitments so your business no longer depends on you for every decision, problem, or outcome.
That means building a team you trust, improving profitability, and creating systems that let the business run independently so you can focus on leadership, not constant execution.
Beyond the business itself, clients gain clarity, reduced stress, better decision-making, and more control over their time.
Results don’t happen overnight and depend on your level of engagement. This is a process of building a better business, not applying a quick fix. Clients who stay committed see meaningful progress within the first few months.
All coaching sessions are conducted via Zoom. You will get calendar invites for each coaching session. You can use your video camera during the call, or use audio-only. Most calls are scheduled between 9 am and 5 pm (U.S. Mountain Time), Monday through Friday.
We will routinely discuss information that is confidential in nature. My clients share personal life situations as well as proprietary business information with me in our coaching sessions. A confidentiality agreement is part of every coaching contract. I don’t share information you share with me in a coaching session unless you authorize me in writing. In cases where I coach competitors within the same industry, I divulge the nature of the potential conflict to my clients in advance.
Coaching is a strong fit if you’ve built a successful business but feel like everything still depends on you.
The best way to determine if you will benefit from business coaching with me is to book a 30-minute, no-cost, Discovery Session. This will give you an opportunity to share your challenges with me in a private setting and learn how coaching may help you overcome those challenges.
If I believe coaching is a fit, I will invite you into a coaching relationship. If it is not a good fit, I will recommend another advisor who is a better fit.
The Business Clarity Audit (BCA) is a comprehensive review of your entire business designed to identify where you’re stuck and what needs to change to move forward.
You’ll start by completing a structured questionnaire about your business. From there, Jeff conducts a deep analysis across your business mechanics (marketing, sales, and operations), finances, team structure, vision, leadership, and mindset.
You’ll receive a detailed report that breaks down what’s working, what isn’t, and the specific changes needed to reduce your company’s dependence on you.
This is not a surface-level review. It’s a structured process that gives you a clear, prioritized path forward, whether or not you continue into ongoing coaching.
You can find out more details on the Business Clarity Audit page.
I schedule coaching sessions using an online scheduler. Clients can schedule 1, 2, or 4 coaching sessions per month. The higher the frequency, the faster we move. Sessions are often scheduled on a certain day and time of the month, such as the 1st and 3rd Wednesday at 9:00 a.m. This way, you gain a consistent rhythm of coaching sessions and action. The appointments will be emailed to you with a Zoom link and loaded into your calendar app. You will be given a link to reschedule any appointment to another available time/day on my calendar. You will also be emailed reminders prior to a scheduled session.
I offer unlimited e-mail correspondence between coaching sessions. Since I am coaching other clients during the day, a response to your specific request may be delayed until I check my in box later in the afternoon.
Coaching fees are stable for active clients and do not change without discussion.
If you pause or end coaching and later return, sessions are billed at the current rate.
Yes. But it’s not how I recommend starting.
When coaching begins without a Business Clarity Audit (BCA), we typically focus on the problems that feel most urgent. The challenge is that those problems are often symptoms, not root causes.
The BCA provides a full view of your business so we can identify what actually needs to change and in what order. Without that context, it’s easy to spend time solving the wrong problems or solving problems out of sequence.
You can start coaching at any point, but if you’re a new client, the BCA gives us a clear, prioritized path so your time and effort are focused on what will make the biggest difference.