Published Books
These books reflect how I think about business… how it operates, how decisions are made, and how owners move from working in the business to leading it. Each one offers a different perspective, but all are designed to help you step back and see your business more clearly.
The Worktrap
(My Latest Book)
The Worktrap is written as a business fable, following an owner as he works to free himself from the operational and psychological grip of his business. The final section outlines the practical framework I use to help owners begin to extract themselves from their Worktrap, structurally and mentally.
Business Mechanics & Mindset
While the mechanical components of the business are essential, they are the easy part. The more difficult task is managing your mindset to influence and create instead of reacting to your business realities. Business Mechanics and Mindset will show you how your thoughts and feelings affect your business success in each area of your business.
Articles
These articles are written when I see patterns worth clarifying… common challenges, decisions, and misconceptions that come up in real businesses. Each one is practical, direct, and designed to help you think more clearly about how your business actually operates.
Shifting Roles as Your Business Grows
Most small business owners start by doing everything themselves. But true growth comes when you drop the worker, admin, and
Mindset vs. Mechanics: The Hidden Key to Fixing Business Problems
Struggling with sales, employees, or operations? The real problem may not be your systems—it may be your mindset. Discover how
Should You Borrow Money or Pay Cash to Grow Your Business?
Debt isn’t good or bad—it’s a tool. The key is knowing when borrowing makes sense and when bootstrapping is smarter.
Videos
Looking for guidance from a business coach for engineers? Our video library is designed to help technical professionals transition from experts to business leaders. Watch Jeff Schuster share proven strategies on leadership, business growth, and scaling your expertise into a profitable company.
Mechanics & Mindset Videos
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Online Business Courses
These courses are designed to give you practical, real-world guidance at every stage of your business journey—from getting started, to leading effectively, to building a long-term financial plan. Whether you’re launching your first venture, developing your leadership capacity, or mapping out sustainable growth, each course focuses on clear thinking, sound decision-making, and tools you can apply immediately.
Leadership Matters
(Training on Udemy)
Leadership Matters gives you the formal training you need to lead with confidence. This proven program teaches time-tested principles and actionable strategies to transform you into a high-performing leader in just one week – growing from doing to leading!
Starting Your Business from Scratch
(Training on Udemy)
Starting Your Business from Scratch is powerful online training that includes everything you need to launch a successful business. I have packaged training on sales, marketing, business formation, accounting, financial planning, pricing, time management, and business execution into six video training modules.
Build Your 10-Year Revenue Roadmap (Free Training)
Small business owners get trapped in a cycle of anxiety and overwork—burning themselves out while their business struggles. This free training will break that cycle. You’ll learn how to bootstrap any small business, manage money, set your prices, hire people, and create a growing company that doesn't require you to work yourself to death.