How to Incentivize Salespeople: The Right Way to Use Carrots & Sticks

How you pay and incentivize salespeople is crucial in building the right culture in your small business. Salespeople must be motivated to sell to increase to top line of any small business. Organizations that reward sales success and penalize failure use a “carrot and stick” approach. The carrot is the reward, and the stick is the negative consequence.

Less Is More: How Smart Pruning Fuels Business Success

Like fruit trees, you must prune your business to fuel business success. We can create an unholy mess in our zeal to grow our small business. Learn how to prune your business to increase it to its next level of prosperity.

“We’re Not the Cheapest” – How to Handle Price Objections

I’m sure you’ve heard it—you may have even said it… “We’re not the cheapest.” This statement bothers me, both as a customer and as a business coach. In this blog post, you will learn the source of price anxiety and how to overcome price objections with your customers.

Work ON Your Business Instead of IN Your Business

“Work ON your business instead of IN your business.” What does this phrase mean? If you know what it means, you may have difficulty understanding the benefit of working ON instead of IN your business. And, if you see the benefit of working ON instead of IN your business, you may have difficulty accomplishing this feat. This post will answer all three questions.

What is Business Mechanics?

All businesses operate like machines. The parts of the business machine include operations, marketing, sales, finance, employees, growth, legacy, and you. These components are called business mechanics. It doesn't matter if you run a restaurant, a fitness gym, a plumbing service, an engineering firm, or a widget manufacturing business.

Create a Marketing Foundation that Wins Customers

The number one reason small businesses fail is that they don't provide a product or service that is needed. What if you could learn how to connect your skill or service with a genuine need in the marketplace? If you can communicate this connection clearly, your business will grow without limit.

How Vision and Delegation Lead to Work/Life Balance

Business owners struggle to achieve work/life balance, believing their businesses will fail if they live the life they were meant to live with their families. Through business coaching, these frazzled business owners can step back and view their situation objectively and come up with apparent solutions that eluded them when they were buried in their work.

How Pricing Can Make or Break Your Small Business

Pricing is the most critical task that differentiates business successes from failures. Small business owners are challenged with setting a profitable price for their goods and services that attracts customers.  In today’s story, Paula struggles with the psychology of pricing. You’ll see how she overcame her struggle to succeed and how you can do the same.

Worker to Entrepreneur: Brooke Grows Her Business with Coaching

To grow your business, you must stop doing the work of your business. Healthy business growth requires a business owner to start out as a technician doing the work, then move on to managing others to do the work for you, duplicate your recipe for success, and become an investor through selling or not working in their business.