“We’re Not the Cheapest” – How to Handle Price Objections

I’m sure you’ve heard it—you may have even said it… “We’re not the cheapest.” This statement bothers me, both as a customer and as a business coach. In this blog post, you will learn the source of price anxiety and how to overcome price objections with your customers.

How Pricing Can Make or Break Your Small Business

Pricing is the most critical task that differentiates business successes from failures. Small business owners are challenged with setting a profitable price for their goods and services that attracts customers.  In today’s story, Paula struggles with the psychology of pricing. You’ll see how she overcame her struggle to succeed and how you can do the same.